KLM Airline
For this project I decided to make a campaign for KLM Dutch Airline and I to based it on the concept of famous art pieces deciding to 'go on holiday'.
​​​
Included is my process from concept thumbnails to final concept and then execution.
Billboard
Digital Ad
The Challenge
​
With pandemic restrictions getting lifted, this campaign aims to explore how KLM can both maintain customer retention and attract new customers.
The Idea
​
Michelangelo's David and The thinker are two well aged masterpieces known throughout the world which made them perfect for the campaign. They are famous figures that 'need a break' so they're going to use KLM. These statues are famous in Western culture and this made them ideal for the campaign targeting the Upper middle class.
​
I used the same typeface used in past KLM ads but instead of white or light blue, I used navy blue for good contrast. Also instead of making a direct reference to planes like their past ads I opted to imply travelling using suitcases and surroundings for a more subtle but direct message.
Process
​
Michelangelo's David is dressed in clothes to represent a figure that's already decided and on his way while the thinker is still contemplating so remains undressed. I did this to make two iconic figures in Art culture relatable to the average person.